Privacy Policy
Privacy Policy — Latch & Lash
Effective date: 31 August 2025
Contact: latchandlash@gmail.com
This Privacy Policy explains how Latch & Lash (“we”, “us”, “our”) collects, uses, discloses and safeguards your personal information when you visit or make a purchase from our website (the “Site”). It applies to all visitors and customers, including those in Australia, the EU/UK, and California (USA).
1) Who we are & how to contact us
•Business name: Latch & Lash
•Email: latchandlash@gmail.com
•If you have questions or wish to exercise your privacy rights, email us first. If you’re in Australia and we can’t resolve your concern, you may contact the Office of the Australian Information Commissioner (OAIC).
2) What we collect
We collect information necessary to operate our store, fulfil orders and improve your experience.
Information you provide
•Identity & contact: name, email, phone, billing/shipping address.
•Order details: items purchased, preferences, notes, gift messages.
•Payment info: processed by our payment provider(s); we receive tokens/confirmations, not your full card number.
•Communications: emails, messages, product reviews, support requests.
Information collected automatically
•Device & usage: IP address, browser, device type, pages viewed, time on page, referral URLs.
•Cookies & similar tech: to keep you signed in, remember cart contents and measure performance (see Cookies below).
Information from third parties (where applicable)
•Payment processors (e.g., Shopify Payments, PayPal) for fraud prevention and payment confirmation.
•Shipping carriers for delivery updates.
•Analytics/ads partners (if enabled) for performance and marketing measurement.
We do not knowingly collect information from children under 13 (or under 16 in some regions). If you believe a child has provided data, contact us to delete it.
3) Why we collect it (purposes)
•Provide the Site & services: operate the store, display content, remember your cart.
•Fulfil orders: process payments, arrange shipping, provide invoices/receipts.
•Customer support: respond to questions, returns and warranty requests.
•Security & fraud prevention: detect, investigate or prevent fraudulent transactions.
•Analytics & improvements: understand site performance and improve our products.
•Marketing (optional): send emails or show offers with your consent where required.
•Legal compliance: tax, accounting, consumer protection and other obligations.
Legal bases (EU/UK): contract (to fulfil your order), legitimate interests (to run and secure our Site), consent (for marketing/cookies where required), and legal obligation (records).
4) Cookies & tracking
We use cookies and similar technologies to run the store and improve your experience.
Types
•Essential: cart, checkout, session, security.
•Performance/analytics (optional): traffic and usage statistics.
•Personalisation/marketing (optional): remember preferences, measure ads.
Your choices
•Most browsers let you block or delete cookies. Essential cookies are required for core site functionality (e.g., cart/checkout).
•If a cookie banner is shown, you can manage non-essential cookies there.
5) Sharing & disclosures
We share personal information with service providers who help us operate the Site and fulfil orders. They may only use your data to provide their services to us.
Common recipients
•E-commerce platform & hosting (e.g., Shopify) to run our store.
•Payment processors to securely process payments and prevent fraud.
•Shipping & logistics partners to deliver your order.
•Email/CRM & analytics providers (if enabled) to send updates and understand performance.
•Professional advisors (accounting, legal) where necessary.
•Authorities if required by law or to protect our rights.
•Business transfers: if we sell or reorganise our business, data may transfer as part of that transaction.
We do not sell your personal information.
6) International transfers
Our providers may process data in countries outside your own (e.g., the US, EU, UK, Canada, Singapore). We rely on appropriate safeguards such as contractual protections and/or providers’ compliance frameworks to protect your information.
7) Data retention
We keep personal information only as long as needed for the purposes above:
•Orders & invoices: generally 5–7 years for tax/recordkeeping.
•Support emails: as long as necessary to handle your request.
•Marketing lists: until you unsubscribe or we delete inactive contacts.
When data is no longer needed, we delete or de-identify it.
8) Security
We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is 100% secure; please use strong passwords and protect your account/email.
9) Your rights
•Australia (APPs): You may request access to, or correction of, your personal information. If you have a privacy complaint, contact us at latchandlash@gmail.com. If unresolved, you may contact the OAIC.
•EU/UK (GDPR/UK GDPR): You may have the right to access, correct, delete, restrict or object to processing, and to data portability. Where processing is based on consent, you can withdraw it at any time. You may also lodge a complaint with your local data protection authority.
•California (CPRA): California residents may have the right to know/access, delete, correct, and opt-out of “sharing” for cross-context behavioural advertising. We do not sell personal information. To exercise rights, email latchandlash@gmail.com.
•We will verify your request and respond as required by applicable law.
10) Marketing communications
•You can unsubscribe from marketing emails at any time via the link in our emails or by contacting us. Transactional emails (e.g., order confirmations) will still be sent.
11) Do Not Track
•Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection when we detect such a signal.
12) Changes to this policy
•We may update this Policy from time to time to reflect changes to our practices or for legal reasons. The updated version will be posted here with a new “Effective date”.
13) Contact us
Questions, requests, or complaints:
latchandlash@gmail.com